Crescent Electric Supply
I've been with Crescent Electric for five years and have been wearing the hats of an interaction designer, a user interface designer, a visual designer, and a front-end developer. The site has undergone significant growth during that time, evolving from a static and cumbersome utility to an e-commerce platform that serves B2B and B2C customers alike.
My work with Crescent is under NDA, so here is an overview of some of the things I've done.
• Comprehensive user interface design for mobile website with detailed documentation.
• Worked with development team to ensure proper interaction behaviors are in place.
• Redesign of online checkout process to be more streamlined and efficient.
• Developed user flows and personas to help establish design strategy.
• Utilized A/B testing to help increase conversion rates for critical areas.
• Employed use of heat mapping software and analytics to monitor user behavior.
• Implementation and management of Wordpress sites of various acquired brands.
• Production of HTML marketing emails and various promotional web graphics.