After the e-commerce upgrade on Leica Biosystems, we needed to address lagging user registrations. With a dedicated research effort and quick design, we did just that.
After remaining stagnant for some time, the Leica Biosystems e-commerce functionality received a major overhaul.
'Knowledge Pathway' was an overhaul and rebranding of the former 'Pathology Leaders' section of the Leica Biosystems website. Our goal was to improve the reader's experience while driving further subscriptions.