After the e-commerce upgrade on Leica Biosystems, we needed to address lagging user registrations. With a dedicated research effort and quick design, we did just that.
After remaining stagnant for some time, the Leica Biosystems e-commerce functionality received a major overhaul.
The 'Knowledge Pathway' content portal had only been a visual overhaul to an existing platform of articles and resources, but with no research to back up the structure. I looked into finding out more.