Image collage showcasing the Leica Biosystems logo and the main registration page.

Improving Registration

After the e-commerce upgrade on Leica Biosystems, we needed to address lagging user registrations. With a dedicated research effort and quick design, we did just that.

Screenshot of a Leica Biosystems product page, along with the Leica Biosystems logo.

Leica Biosystems E-commerce Platform

After remaining stagnant for some time, the Leica Biosystems e-commerce functionality received a major overhaul.

Image collage featuring two scan images from an article, a caption to them, and overlayed across both, the Knowledge Pathway logo.

Knowledge Pathway

'Knowledge Pathway' was an overhaul and rebranding of the former 'Pathology Leaders' section of the Leica Biosystems website. Our goal was to improve the reader's experience while driving further subscriptions.